Local Shopping Habits: A Study on the Impact of Discounts and Promotions

These days, our shopping habits are hugely influenced by social media, especially when discounts and promotions come into play. To get a clearer picture of this trend, we conducted a comprehensive survey, gathering insights from a diverse group in Kosovo. Here’s what we found out.

Social Media's Power to Make Us Buy and How Relevant are the Ads we Encounter

A whopping 93.8% of people said they’ve bought something after seeing it advertised on social media. Only 6.2% said they haven’t. This shows just how powerful social media ads can be in getting us to make a purchase.

The survey further explored how often the respondents found social media ads relevant to their interests and the results were quite telling:

This means almost everyone (92.2%) finds these ads relevant at least some of the time, with many finding them often or always relevant. This shows that social media ads are doing a good job targeting the right audience.

What Makes Us Click on Ads?

Understanding what drives consumers to engage with social media ads is vital for businesses aiming to optimize their advertising strategies. The survey respondents identified several key factors:

• Visual Appeal: 78.5%

• Text/Message: 66.2%

• Discounts and Promotions: 64.6%

• Personalized Content: 49.2%

• Influencer Endorsements: 26.2%

• Ratings and Reviews: 1.5%

The high value placed on visual appeal and the quality of the text or message within the ad highlight the importance of creative and compelling content. Discounts and promotions also emerged as a critical factor, influencing 64.6% of respondents, which underscores their powerful role in driving consumer engagement and purchase decisions. 

Are These Ads Effective?

To find out how effective people think social media ads are, we asked them to rate the ads from 1 to 5:

Most respondents rated the effectiveness of social media ads between 3 and 5, indicating a generally positive perception of their impact on purchasing decisions. Specifically, 47.7% rated the effectiveness as a 4 or 5, which means social media ads have a pretty strong influence on what people buy in Kosovo.

Conclusion

The findings from our survey demonstrate the critical role of social media advertising in shaping local shopping habits in Kosovo. With a high percentage of consumers influenced by ads and finding them relevant, businesses have a significant opportunity to leverage these platforms to boost their reach and engagement. Discounts and promotions, in particular, emerge as a powerful tool in driving consumer behavior, making them an essential component of any successful social media marketing strategy. By focusing on creating visually appealing, well-crafted ads that offer tangible value through discounts and promotions, businesses can effectively tap into the local market and foster stronger consumer relationships.

P.S. Keep an eye out for our next article, where we'll dive into the role of local influencers in Kosovo and their impact!