In the vibrant digital landscape of Kosovo, where social media is involved in every aspect of daily life, figuring out if those ads really work is key for businesses trying to catch the eye of customers. Terra took a deep dive into this digital jungle with a survey to see how people use social media and to see the effectiveness of ads on platforms like Facebook, Instagram, TikTok, and more, in Kosovo

E-commerce has become the backbone of retail, with consumers increasingly turning to the web to fulfill their purchasing needs.

In the vibrant and diverse market of Kosovo, advertisers face a unique challenge — navigating the balance between the Albanian linguistic landscape and the global reach of English.